Training on International Tourism Fair Preparations

2017 is the International Year of Sustainable Tourism. To start aligning efforts with the international tourism trends, and begin preparations for the 2017 international tourism fairs, PPSE brought together over 20 representatives of the tourism sector and marketing agencies in a two-day training that started on 12 January 2017. Concepts elaborated in the first day of the training focused on how can trade fair participation be more effective; what are the tourism market and marketing trends, basic concepts and common language for the rest of the training and marketing processes.