Participation in international tourism fairs is one of the best tools to promoting a country as a tourism destination, and attracting more visitors, investors included, and enhacing business linkages tourism companies. Preparation for the fair and having the adequate presentation for the targeted market is critical to ensuring successful fair participation.

Therefore, on 12 December 2016, PPSE signed a partnership agreement with the Kosovo Alternative Tourism Association (KATA) the goal of which is to support Kosovo tourism companies to exhibit their offer at the EMMIT Istanbul Fair 2017 that will take place from 26-29 January 2017.

 Activities under this agreement include booth design, capacity building for marketing companies, tour operators and tourism associations, and facilitation of business meetings between local and international tourism companies, to name a few.