A press familiarization trip to Kosovo for a group of six Japanese journalists is the focus of a memorandum of understanding (MoU) signed between the Ministry of Foreign Affairs of Kosovo and the Promoting Private Sector Employment (PPSE) project. The trip takes place on 14 – 17 November 2017.

“Familiarization trips are an effective tool to promote specific destinations, as they provide groups with an opportunity to experience first-hand the offer of the destination,” says Blerina Batusha-Xërxa, Tourism Facilitator at PPSE.

In addition to presenting Kosovo’s tourism offer and promoting the country as an attractive destination in the tourism market in Japan, the aim of the press familiarization trip is also to lead to a better overall international promotion of Kosovo. Such familiarization trips can be replicated in the future for groups of journalists from other targeted markets.

The familiarization trip with the group of Japanese journalists is implemented by Airtour company.