PPSE is supporting KIESA/MIET to promote the open call to interested parties, engage the public, harness diverse perspectives and discover innovative concepts for the national tourism brand. A national tourism brand creates a distinct identity that sets it apart from other destinations and helps tourists recognize and remember it. A strong tourism brand provides a cohesive message for marketing efforts and it allows for effective promotion of the country’s attractions, culture and experiences for potential visitors.

The PPSE project seeks to engage a video production or marketing company to develop an animation video with the objective of promoting the MIET’s open call for the creation of the national tourism brand.